Content Marketing doesn’t just include written content on web pages, often referred to as copy writing. Content Marketing also includes a range of media for instance video production (and associated video marketing through YouTube and other popular video networking websites and of course on your own websites). Images, photos and photography includes infographics, memes and animated gifs, are also part of the Content Marketing mix. When it comes to web copy, don’t forget about the power of blogging. Blog posts can be a very powerful way of getting information across to your customers and prospects.
Content in newsletters and email campaigns is also very important, this includes written copy, images/graphics/photos and video. Don’t forget about using surveys and competitions. These all form part of the Content Marketing mix.
Always research your competition and discover what is working well for them by carrying out regular competition research but also generate your own unique ideas for unique content. Make your web presence a unique, established and trusted source of information and knowledge. Make your website an authority site. This will help to increase engagement and answer common questions that your customers and prospective customers ask. Give customers no reason to click off your site and go elsewhere. Be a one-stop shop of info.