This is one we’re asking quite frequently. It’s usually a question that comes from new Barnsley business owners / decision makers, who are just making a start in the world of business. A lot of the time they’re worked out very successful employees and taken the leap to going it alone.
So What Is Marketing?
Marketing is simply the process of finding out what your customers want and providing them with it. Find your potential customers’ (and current customers’) pain points and solve their problems and you’ll be part way there. But you still need them to be able to find your business online. This is where a website comes in, or a few websites, and a social media presence. You might already have foot fall from customers if you’re a brick and mortar retailer etc or maybe you solely rely on your world wide web presence because you’re just starting out in a business centre incubator or perhaps your bedroom of kitchen table. Either way you’ll need to get your website’s and/or social media presence’s message right and make sure your potential customers see it. This is essentially what marketing is.
How About Marketing A Barnsley Business Then?
Like many other small Northern towns, Barnsley, in the heart of South Yorkshire, has a range of networking events that you can drop in to or become a part of. At the time of writing this article, we’re deep into Covid-19 restrictions, so perhaps virtual business meetings will be the way to go. Either way, you need to get yourself out there and somehow spread the message about your business. A 5 page website just won’t cut it these days. You need to answer typical questions that are asked by your potential and current customers by publishing relevant and timely content. Perhaps blog posts, perhaps YouTube videos, or a combination of both. Maybe a regular podcasts. Do your target market listen to podcasts? Find this out. How about carrying out a survey with a sample of your target market, in an effort to discover what they want?
Website Getting No Traffic? Is My Marketing Wrong?
Yes it probably is. Maybe you know your target market quite well but just haven’t taken action to produce relevant content that will entice and engage them on your website and wider online presence. Maybe you’ve taken a scatter gun approach approach to content creation, right the way down to your company website’s strapline, and it just doesn’t appeal to your target market. Either way, something has gone long and it needs to be fixed. If you need the help of a professional SEO and Digital Marketing company then get in touch.